Commerce Design Awards 2018

We are still over the moon excited that our design for Little Brown Jug was one of the Grand Prize Jury Winners for the CommerceDesignWinnipeg 2018!! Partnering with Prairie Architects, the Design Shop Girls and their client,  Kevin Selch, set out to create an inviting space that connects the community and contributes to Winnipeg's local culture of makers and artisans through the design of their taproom and storefront.

What are the Commerce Design Awards??

CommerceDesignWinnipeg is a contest which rewards business owners and their architect, interior designer and/or landscape architect for the outstanding design of the interior and exterior of their business. The contest echo's Thomas J. Watson's mantra: “Good Design is Good Business” - and we couldn't agree more!!

Inspired by our client's belief that "Everything old will be old, everything new will be new" – the Design Shop Girls revamped the former livery stable into Little Brown Jug's new identity from the inside out. As honesty and community are vital to the LBJ brand, The Design Shop girls integrated these values by emphasizing the views both into and out of the space by renewing the 64-foot span of storefront windows, offering bypassers a direct view into the brewing process. Connections were further created within the interior by providing minimal separations between the the tap room and the brewery – allowing the customer to be part of the brewing experience and honouring Little Brown Jug's brand values. 100-year-old Douglas Fir boards found hanging between the existing steel trusses were re-purposed into the counter and benches within the space, only using new design details where necessary. No walls, no hiding the “imperfections” - just an honest tap room and brewery for an honest business. But that's not all! From now until September 28th, 2018, you can cast your vote for Little Brown Jug to take home the CommerceDesginWinnipeg's People's Choice Award! Head down to Little Brown Jug on 336 William Avenue, grab a beer, and enjoy this cutie in all its glory!! And don't forget to vote ;)


The Design Shop Girls